What A Strategic Marketing Consultant Could Deliver in a Month
I often get asked for more details of what I offer in terms of strategic marketing services and how that offering translates into monthly activities that will bring you value.
I’ve just emailed a lady in response to this request and figured it may also prove a useful article for my other followers who may think they need some coaching with their sales and marketing.
Employ an experienced consultant
My experience tells me the success of your business — no matter what size or industry — depends on the thoroughness of your planning and vision. I provide coaching and support to help you form a strategic marketing plan that can provide a roadmap for accomplishing specific goals, and will increase your chances of reaching objectives on time and budget.
An example of an objective
One of those objectives may be launching a new course which you would like to put 20 ‘specific’ bums on seats for in 3 months time at a cost of £2000 per person.
The difference between a strategy and a plan
While strategy looks at why certain steps should be taken, a plan outlines how to enact those steps. Strategic planning marries these two concepts in order to determine the best possible course of action. The purpose of strategic planning is to provide a thoughtful, deliberate approach to reaching objectives based on an in-depth analysis of both internal and external factors affecting your business.
A strategic plan often covers multiple years, addressing both short- and long-term goals. It also provides a way of tracking progress and measuring success. However, it’s not a document that is fixed in stone — instead, it’s wise to revisit and adjust a strategic plan periodically based on the evolving vision, objectives, needs, and resources of your business.
Month 1 with me would cost £500 and we would be able to put this plan together. You could then choose to work with me to action the plan on a rolling monthly basis.
A bit more info for you … you might already know.
There are benefits of strategic planning, including the following:
- Align the goals of a project with larger business goals
- Provide clear communication to team members, stakeholders, or clients
- Clearly define the vision and mission of your business.
- Provide clarity on how to deal with internal or environmental changes
One way to think about strategic planning is that it identifies any gaps between a current state and desired future state, and then dictates how to close those gaps — how you get from where you are to where you want to be. To that end, various factors are taken into consideration in order to formulate an effective plan. Here are some of the elements often included in a strategic plan.
- Introductory Statement: The
introductory statement should briefly describe why the strategic plan
was developed and for what time period, and list the authors of the
plan.
- Background Statement: This section
may provide information about the organization, such as history,
management structure, and supporting partners or agencies.
Alternatively, you could use this section as a brief business statement —
more of an elevator pitch — to concisely describe your business.
- Organizational Structure:
Include this information if it’s relevant to evaluate how your business
or organization operates and is structured, from governing board to
staffing.
- Vision: A vision statement
should briefly describe what a company wants to achieve or become. This
is one of the primary organizational tenets to consider, along with
values and mission.
- Values: These are the
principles that an organization stands for and abides by. Many
businesses create core value statements to guide company culture.
- Mission Statement: A
mission statement describes the purpose of a business or organization.
This is distinct from a vision statement because it is not a projected
goal for the future.
- Problem Statement: Some plans include a problem statement, which can outline key or discrete issues that need to be addressed.
- SWOT Analysis: A
SWOT analysis provides a foundation and context for developing strategy
by examining the strengths and weaknesses within and organization as
well as external opportunities and threats.
- Goals: As
stated earlier, a strategic plan may include long-term as well as
short-term (i.e, monthly or quarterly) goals. Objectives should be
measurable and broken down into actionable steps, and the action plan
for each goal should specify who is responsible for implementing the
strategy, a timeline for starting and ending the action, and how the
outcome will be evaluated.
- Evaluation: Methods
for evaluation should be spelled out in the strategic plan. This could
include tracking (KPIs) and documenting the progress of action steps on
an ongoing basis.
- Executive Summary: This final summary helps employees, investors, or other readers quickly understand your plan.
Strategic marketing services and coaching delivered face to face or over skype to business owners and managers in the northwest
I suggest 5 hours per month @ £500 per month as a minimum, however the above can be completed in as much or as little detail as you feel is appropriate to your business needs. I can provide you with a template if you would like to complete this yourself and month 1 could start with either a review of the plan or me coaching you through the creation of a plan. This would be useful so that we can target subsequent months at specific goals or projects which you highlight.
Our
work would involve a monthly meeting which can be done face to face, or
over skype and weekly contact over phone and email on agreed days/times
in advance.
You can learn as much or as little as you would like about digital marketing at your own pace. I can train team members if it would be of benefit.
Payment is at the beginning of the month by bacs for the ensuing month.
If this is of interest please give me a call on 07564236528. If i miss your call, please leave me a message and i’ll be right back to you asap. Just means i’ve my hands full with the kids having fun or i’m out walking Sherlock.
Thanks for reading
Jessica
However, in a social media context, video marketers must remember that people share emotions, not facts. 
