Website, Sales and Marketing Gazegill Organic Farm

Gazegill Organic Farm
Ian O’Reilly and Emma Robinson and our Gazegill Organic Farm is the home of happy cows! “A relaxed approach to farming and with an emphasis on true welfare”.
Learn About Organic Farming
We believe that all children should have access to a farm where they can appreciate the whole food process within a nature rich environment.
Buy Raw Cows Milk
Our Raw Milk is from a herd of Organic, 100% Grass Fed Shorthorn Dairy Cows
Organic Pastured Rare Breed Pork Gammon Ham 4kg
Our pigs spend all of their lives outside in the fresh air; they have access to warm straw beds in the winter and love wallowing in the mud in the summer.

Investigating Officer’s Statement

The home of Lower Gazegill Farm is in Rimmington, Lancashire.

The Robinson family can be traced on this farm back over 500 years.

Over the last 8 years, they have become a DEFRA registered Organic Farm, and produce organic whole milk and raw milk from their herd of 70 rare breed shorthorn cows. They employ a great team of staff and are now on the lookout for more.

TIB have been commissioned to develop both the business, sales and staff to increase business profit.

Client: Gazegill Organic Farm, Lancashire
Client Requirements: Business Development, Coaching, Training, Website, Sales & Marketing
Website: http://www.gazegillorganics.co.uk

What is Business Performance Management?

Business performance management consists of a set of management and analytic processes, supported by technology, that enable businesses to define strategic goals and then measure and manage performance against those goals.

Core business performance management processes include financial planning, operational planning, business modeling, consolidation and reporting, analysis, and monitoring of key performance indicators linked to strategy.

Business performance management involves consolidation of data from various sources, querying, and analysis of the data, and putting the results into practice. Would you like us to look over your business performance?

Gazegill Organic Farm Case Notes

Business Growth Challenges

Lower Gazegill Farm is a melting pot of activity – innovation and ideas oozing out of the minds of the energetic Ian and Emma (the younger generation of the Robinson Family living on the farm), who are aiming to ensure the sustainable future of the farm.

Emmas Organic Dairy Herd produces milk daily – of which only a small proportion was sold profitably (directly) as ‘EmmasDairy’ branded milk. The farm has opened a farm shop that has good trade, but we realised at our first meeting there was massive scope for improvement and growth.

Ian has plans for a farm to fork cookery school…Emmas family have been part of the community for so long, the charitable work continues in a recently formed Gazegill Education CIC enabling adults with learning difficulties produce food, the farm has invested in solar PV, and they have just had a wind turbine erected….there are many plans for expansion, many plans for profitable growth – we agreed to provide on-gong coaching to provide focus and training to realise this business’ growth in the long term.

We have identified an opportunity to grow the business sustainably, and retain the family feel. Through initial consultation Ian and Emma realised that a structured innovation plan was needed, and a step change in the strategy was required to ensure a sustainable future for the Farm. They are well respected leaders of staff and volunteers, and their team respect and value their leadership style. To further support business growth the team will benefit greatly from targeted training.

The growth challenges we identified Gazegill face are:

Reducing reliance on reactive sales
Recognising the need to become more strategic
Communicating their ‘message’ better to the marketplace
Gaining deeper market penetration
Ensuring focus where many ideas are possible, but time and resource is limited

Website, point of sale and social media development and support are being provided to compliment coaching and training.

Business Coaching & Training

Two training courses were identified:

Management Skills

This is targeted at senior managers.

The overall aim was to develop more confident and effective team leaders who can:

motivate and develop their people
identify process problems and opportunities and deliver solutions
get the best from their teams
manage their priorities to maximise effectiveness and maintain work-life balance

It consists of four one-day modules, typically run a fortnight apart:

Module One – managing the individual
Module Two – effective one-to-ones and appraisals and introduction to continuous improvement
Module Three – the remainder of continuous improvement and
Module Four – effective teamwork
Module Five – dealing with pressure, clarifying priorities
Module Six – leading change

This structure enabled the participants to reflect on their learning, put learning into practice and review their progress on the next module.

Advanced Customer Sales

This is targeted at managers engaged in customer sales both online and offline.

The overall aim is to further improve customer satisfaction and sales’ performance by better enabling staff to:

deal sensitively and effectively with objections and complaints
deliver outstanding service
convert enquiries to sales and up-sell to customers

It is a two-day training event and addressed:

Digital

Case Solved

What are the learning outcomes?

Through this training the owners and managers of the business are able to more fully appreciate the business as a whole, both offline and online.
The training shows them how to more fully identify and manage new opportunities, be more aware of business risk and strengthen their ability to communicate effectively to an increasing number of interested individuals and organisations across a plethora of platforms.
Managers are trained in a number of techniques and applications and gadgets for want of a better word, to enable joined up thinking and working practice, effective reporting and quality assurance, encouraging culture of change and innovation including the encouragement of ideas on the development of new products to new markets.
The main thrust of this training is in hands on sales and marketing; what they are currently doing offline is improved and they will be trained in how to grow online and join up these two streams of thought, action and income.

What are the benefit to the individuals?

Increased confidence and knowledge in digital sales and marketing
Increased ability to effectively communicate
Self awareness of how and where to look for knowledge to solve issues within the business
Better time management through the aid of learning helpful applications
Development of a commercial mindset even if you are not that way inclined
Learn project management
To be able to bring ideas to the table and have them debated is encouraging and builds performance

How does the training impact on the growth of the business?

Reducing reliance on reactive sales
Recognising the need to become more strategic
Communicating their ‘message’ better to the marketplace
Gaining deeper market penetration
Ensuring focus where many ideas are possible, but time and resource is limited

Which can now further be addressed by:

Training in developing and managing their strategic approach
Training in what, where and how to develop management information
Digital sales and marketing training. The development of joined up marketing plans. Understanding existing “customers” better and exploring what new “customers” want and how current/new product/service could address those needs

Training in how to take a more proactive approach to the market
Training in developing appropriate team skills

How did we embed the training and how will was it validated and evaluated?

Training is given both 1-2-1 and in group sessions. A training plan with ‘actions’ is introduced which requires feedback from the trainee, where further learning requirements will be identified and dealt with until a particular aspect is understood and no further work is required on it in the short-term.. Base-camp online project management software is used to manage the training programme. Validation is achieved in the trainees acknowledgement that they understand the task in hand and evaluated by the training provider until satisfied that this is the case.

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