Charlotte Loftus, dog walking and pet services supplier got talking to us in a play centre one saturday afternoon while our kids were playing together. Charlotte had been very successful as an estate agency manager but what she really wanted was to set up a dog walking business as a lifestyle choice change. Charlotte has always had a variety of pets and let’s face it, who wouldn’t want to get out of the office and enjoy the welsh countryside with our furry friends.

Charlotte had lots of ideas and had valuable knowledge and experience of sales and marketing, even if it was for another type of business. Charlotte has an excellent attitude, which is resilient, enthusiastic and positive.

We arranged to meet a couple of weeks after our initial brain storm at the play centre and set to looking at logo designs, purchasing a website domain and learning the basics of online advertising. We are not just web designers or marketeers at the idea buro, we pride ourselves on our business growth experience and we’ve helped lots of people start business’ in the last 15 years.

Charlotte will celebrate her first year in business in February 2019 and continues to build a highly recommended and profitable pet services business.

Launching A New Local Dog Walking Business

Case Details

The Idea Buro were commissioned to investigate the local area in terms of competition from other dog walking and pet services suppliers which was crucial to breaking into the market as a completely new face on the block.

Work was agreed on a flat fee and a six week website deliverable agreed. Daily contact was encouraged where necessary to work closely with the business owner to bring their marketing and web knowledge up a notch. We call this a pincer movement.

Charlotte soon found the confidence to add content to her wordpress website once the fundamentals were explained. She created page content, adding text and images and a few blogs. We went through how she could create content that was attractive to search engines and how to use the Search Engine Optimisation plugin to boost her content locally further still.

Her friendly and professional personality provided a spring board to develop an online story, following the age old BNI mantra “Tales tell, stories sell”.

• Client: Charlotte Loftus, Dog Walker & Pet Services Professional Hawarden, Flintshire.
• Client Requirements: Start-up Business Review, Coaching, Marketing Training, WordPress website development, WordPress Website Training, Social Media Advice, Blogging Training, Search Engine Optimisation Training, Sales & Marketing Support.
• Website: www.pawsnorthwales.co.uk