Have You Been Emailed About Google Optimise?

We are data driven, digital agency that focuses on Search Engine Optimization, Technical SEO for Retailers, Paid Search Marketing, Digital Advertising and Retargeting, Web Analytics, User Experience Optimization, Email Marketing and the design and development of WordPress and WooCommerce websites. We see this all lead to business improvement, but there’s a whole host of tools and techniques at our disposal to solve a case.

Google Optimise is part of Google’s marketing platform and you can start an optimisation journey with this tool for free; you have to pay for their advanced tools using their product Optimise 360. Optimise offers small business and enterprise solutions to help you test and deliver the best digital experiences to your customers.

Benefits of using Google Optimise

Let your data guide you.

Optimise is natively integrated with Google Analytics, so you can quickly understand how your website can be improved.

Test what works best.

Easily run tests on your website’s content to learn what works best for your visitors, including A/B, multivariate and redirect tests.

Tailor a compelling experience.

One size never fits all. Customise your website experience to suit each type of audience.

Take matters into your own hands.

Drive better results from your own screen in minutes.

Gain more customers.

Create custom landing pages for your Google Ads and convert more visitors into customers. see all benefits

Simen Petersen, Digital Business Developer, Telia is quoted as having said

Google Optimise helped us make continuous UX improvements on our mobile site. One experiment alone drove a 2X increase in monthly plan sales.

https://marketingplatform.google.com/about/optimize/

Conclusion

Google Optimize is relatively new and it’s going up against giants like Optimizely and VWO, but the value of the native integration is hard to ignore. Especially with a £0 price tag.

At the very least, create an account and run an experiment.

Is anyone using Google Optimize or Google Optimize 360? Please let me know what you honestly think of it in the comments.

There is a really good blog post that explains this tool more fully, looks at the free v paid options and goes through how to set it all up here, but if you get stuck with the jargon, fill in your details in the contact form below and we can help you look at this and other ways of optimising your business even if you have an existing web company and SEO support. This is about teaching you more about online business opportunities so you can tell your suppliers what you need from an informed standpoint.

“The world is full of obvious things which nobody by any chance ever observes.”
― Arthur Conan Doyle; Corrections And Editor Edgar W. Smith; Illustrators, The Hound of the Baskervilles

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