richard c pendry security consultant and author

What Makes A Good Blog?

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“Nobody reads ads. People read what interests them, and sometimes it’s an ad.”
-Howard Luck Gossage

Effective blogs improve your website’s potential as a lead generation tool

What makes a good blog – I’ve just been asked. On a daily basis for years now we’ve been offering advice, training and hands on support in how to ‘Blog’. The intricacies of what makes an effective blog and by that i mean how do we get to the top of google, has changed rapidly, as is the nature of the internet, online marketing and search engine optimisation. Keep signing up for and reading those email newsletters from marketing disruptors to keep on top of it, or call on us for advice.

The basics of common sense sales and marketing have remained.

A good blog has eye catching and relevant images, a short sharp and well thought out video preferably towards the top of your blog, good use of styling to make the content easy to read and links into your website pages and to external sources you reference. Make sure your website is mobile friendly and check it on a mobile phone. If you can turn off large images on mobile great. Make sure you have a call to action at the bottom and a contact form.

Here’s a blog we’ve just published for Richard C Pendry. We’re on with improving his current website http://www.richardcpendry.com and helping him with his sales and marketing both for his consultancy business and his brand as an emerging author.

how to write a good blog and improve a website

Here’s a video that’ll give you more insight on his writing. Check out his books here. Enjoy.

 

bizgees entrepreneurs refugees

#BizGees is Transforming #Refugees Into #Entrepreneurs

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business innovationBizGees is Transforming Refugees Into Entrepreneurs … with the World’s First Crowdfunding Campaign to Provide Solar Lamp “Startups-in-Box” to Refugees in Uganda.

London/ New York (February 27, 2018) — BizGees Ltd, a FinTech company and startup catalyst for the world’s refugee populations, today announced an innovative funding drive to produce and orchestrate the delivery of its first “startup boxes” to Ugandan refugees.

Startup Boxes comprise of a complete package of training, materials, and business mentoring in native languages. It’s sustainable consumer products are well-suited for sale in local villages, street stalls, and accommodate local price points for the low income rural communities.

n 2016, BizGees won the Infosys Challenge for Financial Inclusion at the UNICEF FinTech Jam for Good in London. They were also the first Fintech for Good members of the F-10 –
FinTech program in Zurich. In 2017, BizGees was accepted onto the Entrepreneurial Spark accelerator program powered by Natwest in London.

The BizGees approach transforms refugees into entrepreneurs by implementing sustainable innovations… read more BizGees PRMarch2018

 

 

“A hard thing is done by figuring out how to start.”
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“A hard thing is done by figuring out how to start.”

– Rand Fishkin, SEOmoz

“If you do the things that are easier first, then you can actually make a lot of progress.”

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“If you do the things that are easier first, then you can actually make a lot of progress.” – Mark Zuckerberg, Facebook

“I find it best to dive right in and learn the hard way.”
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“I find it best to dive right in and learn the hard way.” – Pete Cashmore, Mashable

the big chip awards 2016 manchester digital agencies

Looking forward to #BIGCHIP2016

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We’re super excited about the Big Chip 2016 awards on 23rd June.

There are still sponsorship opportunities: an ideal opportunity to get your brand in front of the cream of the North’s digital and tech-creative sector. Contact info@bigchipawards.com for details.

The shortlist was announced in April. Full details here.

Journal/Chronicle news coverage here.

Manchester Evening News coverage here.

Big Chip is the UK’s longest running digital industry awards and the biggest outside London. It has an unrivalled reputation for judging consistency and integrity. Run by and for the digital industry – not for profit – the Big Chip Awards are for all things digital in the north of England, with special categories for start-ups, micro-businesses, students and apprentices. You can read more about Big Chip and its history here.

Big Chip is run by trade association, Manchester Digital working with partners including Digital Union  in the North East, Creative Sheffield, and user groups and networks in Leeds and Liverpool.

“…our most recent win for Best Digital Agency in 2014 really paid off. As a direct result we were approached by Bruntwood … 4 months later they were a client.” Jon Keefe, KMP Digitata

“We got a really nice job from a blue chip client as a result of our win, so I can testify to how effective the awards are.” Jon Turner, Kilogramme

Big Chip The Movie from Mighty Giant on Vimeo.

digital marketing consultant for therapists

Digital Marketing Help For Therapists : Kathryn, Flossie and Humanima CIC, Wolverhampton

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Humanima CICHumanima CIC Kathryn approached the idea buro on facebook /theideaburo after being referred by a friend and we had a conversation about building her presence effectively and sustainably to market her Animal Assisted Therapy Courses. Humanima CIC Website: http://www.humanima.co.uk

Mission To rebuild the Humanima CIC website and position her courses as the foremost element that comes up in Google. To develop social media and train Kathryn in how to market her self online. This case also involved looking at social media channels and modifying or creating them to fit in with an online sales and marketing model to promote the next book launch. Ongoing training and mentoring in online business provided.

Skills

 

Would You Like Help & Advice In Growing Your Business?

We are on a mission to find the next entrepreneurs to support and grow.

Is yours the business we’re looking for?

  • Are you an established business with a good reputation and a steady flow of customers?

  • Are you currently engaged in any form of advertising?

  • Are you determined to grow your business this year?

  • Are you unhappy with your current level of online presence?

If you answered yes to the above and would like to speak with us personally about getting you incredible results, then we will happily set aside some time for you. Here’s how the process works: First, you’ll need to fill out the discovery form below.

Don’t worry, it’s simple and unobtrusive. We just need to know what you’re selling, get an idea of what you want to accomplish, and so forth…We’ll painstakingly review your goals, your offers etc …plus we’ll deliver a custom plan to grow your revenues…based on the exact same process that’s generating growth for our clients right now. After completing the form we’ll need to speak to you. This will initially take between 45 and 60 minutes.

We look forward to working with you

Discovery Form

Step 1 of 3

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“I have no special talent, I am only passionately curious.” – Albert Einstein

“I have no special talent, I am only passionately curious.” – Albert Einstein

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The web is increasingly becoming a powerful resource that can easily help you learn something new everyday. These awesome sites are just what you need.

There is a good chance you’ll be able to put at least one of these learning tools to good use and come out as a better person than you were last year. Here’s a list of websites that will make you smarter.

  1. BBC — Future — Making you smarter, every day.

2. 99U (YouTube) — Actionable insights on productivity, organization, and leadership to help creative people push ideas forward.

3. Youtube EDU — The education videos that don’t have cute cats in boxes — but they do unlock knowledge.

4. WikiWand — A slick new interface for Wikipedia.

5. The long read (The Guardian) — In-depth reporting, essays and profiles.

6. TED — Great videos to open your mind on almost every topic.

7. iTunes U — Learning on the go, from some of the world’s top universities.

8. InsightfulQuestions (subreddit) — Intellectual discussions that are not necessarily genre-specific.

9. Cerego — Cerego helps you build personalized study plans based on your strengths and weaknesses to retain knowledge.

10. University of the People — Tuition-free online university that offers higher education in multiple course streams.

11. OpenSesame — Marketplace for online training, now with 22,000+ courses.

12. CreativeLive — Take free creative classes from the world’s top experts.

13. Coursera — Partnering with some of the top U.S. universities, Coursera offers massive open online courses for free.

14. University of reddit — the product of free intellectualism and is a haven for the sharing of knowledge.

15. Quora — You ask, the net discusses — with top experts and fascinating back and forth on everything.

16. Digital Photography School — Read through this goldmine of articles to improve your photography skills.

17. Umano -Explore the largest collection of audio articles powered by real people. Dropbox has acquired Umano. Brain Pickings is a great replacement for 17.

Brain Pickings — Insightful long form posts on life, art, science, design, history, philosophy, and more.

18. Peer 2 Peer University or P2PU, is an open educational project that helps you learn at your own pace.

19. MIT Open CourseWare is a catalog of free online courses and learning resources offered by MIT.

20. Gibbon — This is the ultimate playlist for learning.

21. Investopedia — Learn everything you need to know about the world of investing, markets, and personal finance.

22. Udacity offers interactive online classes and courses in higher education.

23. Mozilla Developer Network offers detailed documentation and learning resources for web developers.

24. Future learn — enjoy free online courses from top universities and specialist organisations.

25. Google Scholar  — provides a search of scholarly literature across many disciplines and sources, including theses, books, abstracts and articles.

26. Brain Pump — A place to learn something new everyday.

27. Mental Floss — Test your knowledge with amazing and interesting facts, trivia, quizzes, and brain teaser games.

28. Learnist — Learn from expertly curated web, print and video content.

29. DataCamp — Online R tutorials and data science courses.

30. edX — Take online courses from the world’s best universities.

31. Highbrow — Get bite-sized daily courses to your inbox.

32. Coursmos — Take a micro-course anytime you want, on any device.

33. Platzi — Live streaming classes on design, marketing and code.

What are your favourite learning tools that are not listed here?