search engine optimisation

Keyword research

By performing in-depth keyword research, we can inform you of the true size of your market. A list of keywords and phrases are generated, along with accurate monthly search volumes to give a clear picture of the expected traffic levels a well ranked website will achieve. This is an exact science and isn’t subject to the fishing net in the water approach of speculative advertising. Searchers are out there looking for a business just like yours, becoming visible & letting them find you is the key to online success. Professional keyword research forms the basis of a search engine marketing project and leads on to the two other facts of search engine marketing.

On-site optimisation (making the search engines know what your webpages are about)

Our organic search specialists work closely with the design and development team to ensure that your website is 100% search engine friendly. Keyword research is used to accurately target your website at very specific words and phrases. We adhere to best practices to ensure that we don’t over optimize your pages with too many keywords, which could dilute the relevancy of your web pages. This is performed ‘under the hood’ and involves making some very definite enhancements to your website’s coding. Visually there is little to see, behind the scenes is a different story. We pay close attention to and modify if necessary, the following aspects of your code:

• Page Titles - Name your webpages what they’re about (not index.html)
• META descriptions - Known as your “sales copy” to encourage users to click through to your site.
• Internal Linking Structure - A healthy linking structure created to point to relevant pages within the copy, to guide users around your site.
• Site Architecture - Ensure there aren’t too many layers for users to click through, if its more than 3 clicks then you need to review it.
• Body Copy - Search engines love textual content, make sure you break this up to make it easy to read.
• Programming code structure – Search engine spiders read like humans, having unnecessary extra code won’t help them read your web pages.

Trust and authority building for your campaign.

The final part of a search engine marketing campaign centres around the promotion of your website. In order to achieve high organic rankings on Google, your website must be viewed as highly relevant to a particular search term. We increase relevance by optimising your website around the terms that are important to your business.

Relevance is not enough to reach the top spots however, you also need popularity and authority. A link to a website from an external source is viewed by a search engine as a vote in its favour. This increases popularity. By building the right kind of links into your website via our specialist blend of search engine marketing techniques, we can increase your popularity & authority to a level where your website will begin to list favorably for your important keywords.

The net result of listing for targeted searches is of course targeted visitors. Targeted visitors bring conversions and ultimately bottom line profit. The latest search engine ranking factors by industry leading SEO publisher SEOMOZ.org indicates that a diversity of link sources is a positive ranking factor, however interestingly enough most of the analysis of competitive industries we’ve conducted have come from a few link sources. We diversify our linking sources from different types of links along with separate IP addresses listed below.

• Free Internet Directories
• Social Media blog sites
• Private Blog websites
• Article Websites
• Networking Sites
• Online Press Release Sites
• Social Bookmarking Sites

Measuring your campaign success

Search engine marketing is the only form of marketing that can be accurately measured in terms of performance. The return on investment is like no other form of advertising with many reporting huge upturns in sales and enquiries.

Why do SEO?

• Paid Search cost per clicks are rising.
• 80% of click through’s on search engines are through the natural listings.
• A double listing on Google Adwords and a natural listing can increase your click through rate.

You’ll receive a report on a monthly basis with a detailed keyword position report that shows you month on month how each keyword performs. There is nothing left to guess-work, your report gives you the complete picture, ensuring you can measure your return on investment accurately.

Climb Digital SEO are a SEO specialist working with clients in the UK, Europe and the U.S. Founder Mark Cann is a regular speaker for local businesses on how to increase their search engine traffic, and also a guest blogger for leading affiliate marketing industry forum www.affiliates4u.com. Climb Digital SEO work with online retailers to improve their E-commerce SEO, along with prolific startups such as crunch accounting software, flippa.com a website that buys and sells websites.